{"product_id":"trustworthy-online-controlled-experiments","title":"Trustworthy Online Controlled Experiments","description":" \u003cspan\u003eGetting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A\/B tests.\u003cbr\u003e\"A\/B testing is the gold standard of creating verifiable and repeatable experiments, and \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ethis book is its definitive text\u003c\/span\u003e\u003cspan\u003e\" -- \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eSteve Blank\u003c\/span\u003e\u003cspan\u003e, father of modern entrepreneurship, author of The Startup Owner's Manual and The Four Steps to the Epiphany\u003cbr\u003e\"This book is a \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003egreat resource for executives, leaders, researchers or engineers\u003c\/span\u003e\u003cspan\u003e looking to use online controlled experiments\" -- \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eHarry Shum\u003c\/span\u003e\u003cspan\u003e, Executive Vice President, Microsoft Artificial Intelligence and Research Group\u003cbr\u003e\"A great book that is both \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003erigorous and accessible\u003c\/span\u003e\u003cspan\u003e. Readers will learn how to bring trustworthy controlled experiments, which have \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003erevolutionized internet product development\u003c\/span\u003e\u003cspan\u003e, to their organizations\" -- \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eAdam D'Angelo\u003c\/span\u003e\u003cspan\u003e, Co-founder and CEO of Quora and prior CTO of Facebook \u003cbr\u003e\"Kohavi, Tang and Xu have a \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ewealth of experience and excellent advice\u003c\/span\u003e\u003cspan\u003e to convey, so the book has lots of practical real world examples and lessons learned over many years of the application of these techniques at scale.\" -- \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eJeff Dean\u003c\/span\u003e\u003cspan\u003e, Google Senior Fellow, and SVP, Google Research\u003cbr\u003e\"\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eThe secret sauce\u003c\/span\u003e\u003cspan\u003e for a successful online business is experimentation. But it is a secret no longer. Here three \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003emasters of the art\u003c\/span\u003e\u003cspan\u003e describe the ABCs of A\/B testing so that you too can continuously improve your online services.\" -- \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eHal Varian\u003c\/span\u003e\u003cspan\u003e, Chief Economist, Google, and author of Intermediate Microeconomics: A Modern Approach\u003cbr\u003e\"This is \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ethe new bible\u003c\/span\u003e\u003cspan\u003e of how to get from data to decisions in the digital age.\" -- \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eScott Cook\u003c\/span\u003e\u003cspan\u003e, Intuit Co-founder \u0026amp; Chairman of the executive committee\u003cbr\u003eBased on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to\u003c\/span\u003e\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003e Use the scientific method to evaluate hypotheses using controlled experiments.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003e Define key metrics and ideally an Overall Evaluation Criterion.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003e Test for trustworthiness of the results and alert experimentersto violated assumptions. \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003e Build a scalable platform that lowers the marginal cost of experiments close to zero.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003e Avoid pitfalls like carryover effects and Twyman's law * Understand how statistical issues play out in practice.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e  ","brand":"iabtm","offers":[{"title":"Default Title","offer_id":43552754368621,"sku":"1108724264","price":40.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/7273\/3293\/files\/610v4wDZ6tL._SL1360.jpg?v=1760623930","url":"https:\/\/ptuev0-g4.myshopify.com\/products\/trustworthy-online-controlled-experiments","provider":"iabtm","version":"1.0","type":"link"}