{"product_id":"design-for-impact-your-guide-to-designing-effective-product-experiments","title":"Design for Impact: Your Guide to Designing Effective Product Experiments","description":" \u003cp\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eDesign for Impact\u003c\/span\u003e\u003cspan\u003e is a down–to–earth A\/B testing guide. It features the Conversion Design process to operationalize effective experimentation in your company. In it, \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eErin Weigel\u003c\/span\u003e\u003cspan\u003e gives you practical tips and tools to design better experiments at scale. She does this with self–deprecating humor that will leave you smiling—if not laughing aloud. As a bonus, The Good Experimental Design toolkit presents everything you learn into step–by–step process for you to use each day.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan class=\"a-text-bold\"\u003e Who Should Read This Book? \u003c\/span\u003e\u003c\/h3\u003e\u003cp\u003e\u003cspan\u003eIf you're a curious person working in tech who wants to deliver impactful work, you should read this book. If you're a business leader looking to help your team make better decisions, you should read this book. If you want to level–up your approach to experimentation, you should read this book. In short, everyone—from CEOs to marketers, engineers, product people, through to designers and content folks—should read this book.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan class=\"a-text-bold\"\u003eTakeaways\u003c\/span\u003e\u003c\/h3\u003e\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eLearn a fun, balanced approach to digital product experimentation to get your whole team testing customer–centric ideas.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eStop making changes and start making improvements with the Conversion Design process.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003e Follow the Good Experimental Design toolkit so that you and your entire team design for impact together.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eClear up confusion around A\/B testing with helpful tools and practical advice.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eLook for loads of actionable tips for effective product experimentation to give your team insight into the big picture.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eMake the complex math behind why experimentation works easy and understandable.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e  ","brand":"iabtm","offers":[{"title":"Default Title","offer_id":43552749912173,"sku":"1959029371","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/7273\/3293\/files\/design-for-impact-cover-mockup-transparent.png?v=1762822684","url":"https:\/\/ptuev0-g4.myshopify.com\/products\/design-for-impact-your-guide-to-designing-effective-product-experiments","provider":"iabtm","version":"1.0","type":"link"}